Magnani

Digital Producer, Project Manager
Chicago
September 2017 to October 2019

  • Managed the planning and production of all digital projects, including writing proposals, developing estimates and scopes of work, coordinating cross-functional teams, QA and maintaining timeline and budget 

  • Launched websites and multichannel marketing campaigns, consulted on UX, digital strategy and technology 

  • Established and managed all external developer relationships including negotiating costs and contracts

  • Overhauled existing agency processes, including implementing an entirely new suite of digital PM tools, and rebuilding the QA process

  • Launched the new catspride.com website and Litter for Good program in late 2017 and maintained it over multiple years and promotions, building a network of over 1,300 animal welfare organizations, tens of thousands of consumer nominations, and resulting in over seven million pounds of donated cat litter

  • Built and maintained a 50,000 subscriber client email marketing system in Active Campaign, including email development and deployment automation

  • Trained clients in the use and administration of their new digital properties, including writing documentation 

 

Freelance

Chicago, Traveling
June 2015 to September 2017

  • QuickMobile: Onsite Services Consultant for meeting app, responsible for CMS management, attendee training, and experience support, clients included KPMG, Deloitte, RSA, and PNC Bank

  • R/GA: Managed digital projects and creative resourcing for Constellation Brands and Jeweler’s Mutual Insurance, wrote proposals and SOWs

  • Havas: Managed signage and packaging projects for RJ Reynolds

 

Target

Digital Producer
Minneapolis
July 2013 to May 2015

  • Determined scope, timing and budget for digital projects including Target.com, mobile apps, microsites, SharePoint tools, banner/social advertising, interactive kiosks and video

  • Managed cross-functional teams of strategists, art directors, copywriters, UX specialists, and developers

  • Directed development and experience design for an attendee-facing meeting app with thousands of simultaneous users for large Target events

  • Managed creative and digital development for the yearly company-wide United Way internal giving campaign, resulting in millions of dollars raised for charity

  • Deployed a lobby video installation for the Target HQ building showing a live feed of social media engagement

 

Go East

Digital Producer
Minneapolis
August 2011 to July 2013

  • Determined scope, schedule and budget for projects

  • Managed multidisciplinary teams including designers, developers, writers, videographers/editors, 3D artists, project managers and account executives

  • Wrote proposals and pitched to potential interactive clients, developed and presented interactive strategy

  • Compiled, interpreted and presented all analytics data

  • Created all UX diagrams and architecture flowcharts, wrote social media copy

 

Freelance

Minneapolis
March 2010 to August 2011

  • Web development and marketing work for Werc Werk Works, Tilka Design, Calhoun Bike Rentals, Northeast Vintage

 

Activision

Associate Producer
Minneapolis
February 2007 to February 2010

  • Responsibilities included scheduling and budget management, QA process and vendor and developer management

  • Launched multi-platform PC and console titles including Cabela’s Dangerous Hunts 2009, Soldier of Fortune: Payback, Animal Planet: Vet Life, and The History Channel: Battle for the Pacific

  • Worked with brand managers to ensure that all game content was in-line brand standards and received licensor approval

  • Marketing support, including video capture, asset creation, and copywriting

  • Responsible for all ESRB and first-party submissions

 

Brand Experience

  • Target, 3M, Marriott, RJ Reynolds, Post-It, Scotch Brite, Cat’s Pride, Systems Control, CNA, IC Bus, Navistar, Fresenius Kabi, Superior Graphite, Constellation Brands, Continental Stock Transfer and Trust, PlastiComp, BWBR Architecture, Biodiagnostics Inc., Comply Foam Tips, Maguire Refining, The History Channel, Cabela’s, Animal Planet, ABC

 

Skills and Software

  • UX/Development: Sketch, Zeplin, WordPress, Active Campaign, Google Analytics, HTML/CSS, Jira, DevTrack

  • Project Management: Hive, Basecamp, Workzone, Microsoft Project, Trello

  • Creative: Adobe Creative Suite, Digital Video, After Effects

  • Other: Microsoft Office (particularly Excel), G Suite, Mac and Windows Proficient